I read the Tipping Point for my first book review, and it was hard not to try and think of other consumer fads and trends that fit into the author's cases. For those of you who didn't read the book, it is about how ideas, products, and messages can spread just as fast as viruses do. He gives examples using the popularity of Hush Puppies and decline of crime in New York City in the 90's to illustrate this

I couldn't help but think about crocs. Crocs were so popular when I was in middle school, but they have take a turn for the worse. Everyone had crocs 7 years ago, and they were marketed everywhere. There were people who despised the grotesque and rubber shoes, there are those who openly loved them (and owned a pair in every color), and there were those who own a pair because they’re comfortable, but weren't necessarily embracing them at full capacity in public. Today, I wonder if Crocs has reached its tipping point?

Its funny to think of other brands that have blown up, reaching unexpected marks for how well the trend would spread. We discussed in class last week about Beanie Babies. What made them so successful at that point in time and now it would be a hard sell for anything more than a couple bucks.