HUNGRY FOR THE HUNGER GAMES

Check out this New York Times article regarding the marketing strategies for the Hunger Games that is about to debut. According to this article, the movie cost about $80 million and could have an opening weekend revenue of about $90 million. This claim far exceeds the first Twilight movie and was projected using the 17.7 million views on YouTube. The interesting thing is they have used Facebook and Twitter to gain participants acting as if they are apart of the population of the fictional city of Panem. They use many integrated marketing communications strategies to achieve the hype associated with this film coming out Friday. The film production company, Lionsgate, also has intentions to turn the film into a franchise, using games associated with the film. I would highly recommend this book, for everything it is built up and marketed to be, it is. Watch out Bieber, there's a new fever catching on.