I read the Tipping Point for my first book review, and it was hard not to try and think of other consumer fads and trends that fit into the author's cases. For those of you who didn't read the book, it is about how ideas, products, and messages can spread just as fast as viruses do. He gives examples using the popularity of Hush Puppies and decline of crime in New York City in the 90's to illustrate this

I couldn't help but think about crocs. Crocs were so popular when I was in middle school, but they have take a turn for the worse. Everyone had crocs 7 years ago, and they were marketed everywhere. There were people who despised the grotesque and rubber shoes, there are those who openly loved them (and owned a pair in every color), and there were those who own a pair because they’re comfortable, but weren't necessarily embracing them at full capacity in public. Today, I wonder if Crocs has reached its tipping point?

Its funny to think of other brands that have blown up, reaching unexpected marks for how well the trend would spread. We discussed in class last week about Beanie Babies. What made them so successful at that point in time and now it would be a hard sell for anything more than a couple bucks.

Apple's Siri the butt of Dorito's SuperBowl ad

This made me laugh today watching the Super Bowl ads because I had just found the website www.damnyouautocorrect.com, which also has funny responses like the picture above, to Apple's iPhone 4s's "Siri." There has been a lot of buzz in the news lately involving Siri, including that it is crude to such groups as the British, Southerners, and claims to being anti-abortion. That being said, I am sure Android will come up with a similar trait, since driving "hands-free" has caught on nationwide, voice control could become as popular as ever. As funny and entertaining as the answers the woman in your phone gives you, I believe Apple has made another brilliant marketing move, giving consumers the need and want of voice control.